The Sleep Company is a new age mattress brand which has revolutionised the sleep and mattress industry with its 1st and only patented SMART Grid Technology. So, the brief was now to take the brand to the next level with a social first campaign with Anil Kapoor as the brand ambassador. Along with this objective, in parallel the aim was to also use this campaign to set the tone and ensure we had captured enough share of voice across the landscape to ensure the brand’s momentum is at its peak before the festive season (Diwali) kicks in.